These Innovative Optical Illusions Just Allowed 42 Animals To Find A New Home

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World For All, a Mumbai-based animal welfare charity, recently released a creative new campaign for their adoption event.

 

They utilized the innovative concept of optical illusions to convey their message and the impressive results spoke for themselves.

 

worldforall-illusions-1Source: World For All

 

The three images were created with light and spacing tricks. Each photo showed a family contrasted against very harsh light, creating the silhouette of a dog, a cat, and a rabbit.

 

They were accompanied by the message: “There's always room for more. Adopt. ”

 

The innovative concept was created by Amol Jadhav along with a team from McCann Worldgroup India, who have received overwhelmingly positive feedback for their work.

 

worldforall-illusions-3Source: World For All

 

The founder of World for All,  Ruchi Nadkarni, explained the impact of the campaign to The Dodo:

 

The campaign increased foot traffic owing to its large visibility and the interest people took in the image.

 

The adoption event saw a 150% rise in attendees and an impressive 42 animals were adopted, proving to be by far their best day yet.

 

Following this resounding success, World for All has decided to run the event annually in the hopes of giving more animals a forever home.

 

worldforall-illusions-2Source: World For All

 

If you live in England, you can visit the RSPCA, and if you live in the United States, you can visit the ASPCA to get more information about pets available for adoption.

 

Tens of thousands of dogs and cats end up in shelters each year, either due to neglect, abuse or abandonment. Consider adopting before you shop, and visit your local shelters before going to a breeder. Every dog and cat deserves a fair chance at a forever home.

 

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At Holidog, we aim to improve the lives of your furry friends. Enjoy your holidays with peace of mind, knowing your pet is in great hands (find a petsitter near you) and spoil them with our monthly subscription box filled with yummy treats and toys (get your free box here). You can count on us!

 

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